New Kaplan University and LinkedIn Survey Reveals Insights into Career Planning, Including Widespread Belief in Education and Skills Training as Keys to Career Advancement

Nearly eight-in-ten survey respondents agree they need to obtain new skills to advance their careers

Tuesday, November 12, 2013 11:49 am CST


"In a competitive jobs environment, with rapidly evolving technologies playing a greater role in more and more professions, those who aim for success understand they need the right tools and strategies to make sure that learning never stops"

TUCSON, Ariz.--(BUSINESS WIRE)--Kaplan University and LinkedIn today issued the results from their Career Journey survey, which shows a broad interest among professionals in new skills development and continuing education. The survey also reveals that individuals across age groups see critical value in systematic career planning and that most are already actively engaged in online reputation management and networking.

“Kaplan University embarked on this survey, in collaboration with LinkedIn, to gather additional insights around the key areas of opportunity for helping professionals with their educational and career journey,” said Sophie Vlessing, Senior Vice President of Strategy and Innovation with Kaplan Higher Education Group. “The survey findings demonstrate that professionals overwhelmingly embrace the idea that their career journey can be enriched by continuing their learning and leveraging their social networks.” Vlessing discussed the survey results at the Techonomy Conference held in Tucson, Arizona.

The Kaplan-LinkedIn survey polled more than 1,000 individuals from different backgrounds via the LinkedIn network. Key findings include the following:

  • Nearly eight-in-ten (78%) respondents agree or strongly agree that they need to obtain new skills to advance their careers, including more than six-in-ten (62%) Baby Boomers who are further along in their careers.
  • More than six-in-ten survey respondents (64%) agree or strongly agree that continuing their education will play an important role in their career advancement, including more than half of Baby Boomers (55%).
  • A majority (53%) agree or strongly agree that they need a more systematic process for planning and tracking their career journey.
  • Nearly two-thirds (63%) report that they set aside time on a regular basis to enhance their online presence and reputation, key components in the creation and protection of a personal and professional brand.
  • Nearly seven-in-ten (68%) respondents indicate that they would like a better method for finding opportunities to be mentored or to serve as mentors for others.
  • Overall, survey respondents were evenly split when it came to focusing on overcoming weaknesses versus building strengths when advancing ones career. Baby Boomers reported focusing more on their strengths (56%) than weaknesses (30%).

“In a competitive jobs environment, with rapidly evolving technologies playing a greater role in more and more professions, those who aim for success understand they need the right tools and strategies to make sure that learning never stops,” said Jacqueline Jones, Executive Director, Strategic Partnerships/Innovation with Kaplan Higher Education Group.

Jones encourages individuals to connect with the Career Journey Group on LinkedIn to find inspiration and personal reinvention through social connections and lifelong learning.

About Kaplan University

Kaplan University offers a different school of thought for higher education. It strives to help adult students unlock their talent by providing a practical, student-centered education that prepares them for careers in some of the fastest-growing industries. The University, which has its main campus in Davenport, Iowa, and its headquarters in Chicago, is accredited by The Higher Learning Commission ( and is a member of the North Central Association of Colleges and Schools. Kaplan University serves approximately 46,000 online and campus-based students. The University has 11 campuses in Iowa, Nebraska, Maryland and Maine, and Kaplan University Learning Centers in Maryland, Wisconsin, Indiana, Missouri and Florida.

Kaplan University is part of Kaplan Higher Education Group and Kaplan, Inc., a leading international provider of educational and career services for individuals, schools and businesses. Kaplan, Inc. serves approximately 65,000 students online and through approximately 60 campus-based schools across the United States. Kaplan’s higher education schools offer a spectrum of academic opportunities, from certificates and diplomas to graduate and professional degrees, including a juris doctor degree. Kaplan serves students of all ages through a wide array of offerings including higher education, test preparation, professional training and programs for kids in grades K-12. Kaplan, Inc., is a subsidiary of The Washington Post Company and its largest division. For more information, visit


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